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Europe Incorporated: The New Challenge

ISBN: 978-0-471-62388-5
Hardcover
206 pages
September 1999
List Price: US $135.00
Government Price: US $86.40
Enter Quantity:   Buy
Europe Incorporated: The New Challenge (0471623881) cover image

A VISION OF GREATER EUROPE.

Europe's Second Coming.

The New European Zoo.

The Northern Bees.

The Atlantic Storks.

The Southern Gazelles.

The Eastern Bears.

MANAGING GREATER EUROPE.

Organizing for Greater Europe.

The Innovation Imperative.

Brands, Prices and the Euro.

An Integrated Supply Chain.

The Continental Back Office.

Conclusion.

Bibliography.

Index.
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