Europe Incorporated: The New ChallengeISBN: 978-0-471-62388-5
Hardcover
206 pages
December 1999
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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A VISION OF GREATER EUROPE.
Europe's Second Coming.
The New European Zoo.
The Northern Bees.
The Atlantic Storks.
The Southern Gazelles.
The Eastern Bears.
MANAGING GREATER EUROPE.
Organizing for Greater Europe.
The Innovation Imperative.
Brands, Prices and the Euro.
An Integrated Supply Chain.
The Continental Back Office.
Conclusion.
Bibliography.
Index.
Europe's Second Coming.
The New European Zoo.
The Northern Bees.
The Atlantic Storks.
The Southern Gazelles.
The Eastern Bears.
MANAGING GREATER EUROPE.
Organizing for Greater Europe.
The Innovation Imperative.
Brands, Prices and the Euro.
An Integrated Supply Chain.
The Continental Back Office.
Conclusion.
Bibliography.
Index.