Europe Incorporated: The New ChallengeISBN: 978-0-471-62388-5
Hardcover
206 pages
September 1999
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A VISION OF GREATER EUROPE.
Europe's Second Coming.
The New European Zoo.
The Northern Bees.
The Atlantic Storks.
The Southern Gazelles.
The Eastern Bears.
MANAGING GREATER EUROPE.
Organizing for Greater Europe.
The Innovation Imperative.
Brands, Prices and the Euro.
An Integrated Supply Chain.
The Continental Back Office.
Conclusion.
Bibliography.
Index.
Europe's Second Coming.
The New European Zoo.
The Northern Bees.
The Atlantic Storks.
The Southern Gazelles.
The Eastern Bears.
MANAGING GREATER EUROPE.
Organizing for Greater Europe.
The Innovation Imperative.
Brands, Prices and the Euro.
An Integrated Supply Chain.
The Continental Back Office.
Conclusion.
Bibliography.
Index.
Related Titles
Strategic Management
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