The Business Plan Guide for Independent ConsultantsISBN: 978-0-471-59736-0
Hardcover
240 pages
December 1994
 Other Available Formats: Paperback
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Why You Need a Business Plan.
Mission Statements and Business Definitions.
Start-Up Planning.
Initial Commitments.
Market Analysis.
Analyzing and Qualifying Markets and Segments.
The Marketing Plan.
Planning the Presentations and Using the Tools.
Zeroing in on Your Market.
Rates and Pricing.
The Financial Side of the Business.
A Sample Business Plan.
Appendix.
Index.
Mission Statements and Business Definitions.
Start-Up Planning.
Initial Commitments.
Market Analysis.
Analyzing and Qualifying Markets and Segments.
The Marketing Plan.
Planning the Presentations and Using the Tools.
Zeroing in on Your Market.
Rates and Pricing.
The Financial Side of the Business.
A Sample Business Plan.
Appendix.
Index.
Related Titles
More By This Author
Consulting
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