The Portable MBA in EconomicsISBN: 978-0-471-59526-7
Paperback
304 pages
April 1994
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.