The Name of the Game: The Business of SportsISBN: 978-0-471-59423-9
Paperback
296 pages
March 1994
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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ROOTS OF THE SPORTS BUSINESS, OR HOW WE GOT TO WHERE WE ARETODAY.
Baseball.
Football.
The Second Generation.
The Legacy.
WHAT PAYS THE BILLS?.
TV 1--Birth of a Giant.
TV 2--Growth to Success and Trouble.
Radio, First and Always.
Through the Turnstiles.
While the Games Play On.
Far from the Madding Crowd.
WHERE THE MONEY GOES.
Star Struck.
Building Blocks of Dreams.
The Nuts and Bolts of Sports.
EXPANSION.
Probing the X Factor.
FAN EQUITY.
A Business Lesson.
Bibliography.
Index.
Baseball.
Football.
The Second Generation.
The Legacy.
WHAT PAYS THE BILLS?.
TV 1--Birth of a Giant.
TV 2--Growth to Success and Trouble.
Radio, First and Always.
Through the Turnstiles.
While the Games Play On.
Far from the Madding Crowd.
WHERE THE MONEY GOES.
Star Struck.
Building Blocks of Dreams.
The Nuts and Bolts of Sports.
EXPANSION.
Probing the X Factor.
FAN EQUITY.
A Business Lesson.
Bibliography.
Index.
Related Titles
General & Introductory Business & Management
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