Proposal Preparation, 2nd EditionISBN: 978-0-471-55269-7
Hardcover
384 pages
August 1992
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Why Study Proposal Preparation?.
Strategic Market Planning and Market Development: Their Effect onProposal Preparation.
Preproposal Marketing and the Decision to Bid.
Preparing for Proposal Activities.
Organizing the Proposal Team.
The Request for Proposal: What to Expect.
The Technical Proposal.
The Organization and Management Proposal.
The Cost Proposal.
Proposal Writing.
Computer-Aided Preparation of Requests for Proposals (RFPs) andProposals.
How the Proposal Is Evaluated.
Key Elements Required for Success.
Case Study: A Winning Proposal.
Appendices.
Bibliography.
Indexes.
Strategic Market Planning and Market Development: Their Effect onProposal Preparation.
Preproposal Marketing and the Decision to Bid.
Preparing for Proposal Activities.
Organizing the Proposal Team.
The Request for Proposal: What to Expect.
The Technical Proposal.
The Organization and Management Proposal.
The Cost Proposal.
Proposal Writing.
Computer-Aided Preparation of Requests for Proposals (RFPs) andProposals.
How the Proposal Is Evaluated.
Key Elements Required for Success.
Case Study: A Winning Proposal.
Appendices.
Bibliography.
Indexes.
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