How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a FortuneISBN: 978-0-471-55193-5
Paperback
336 pages
April 1992
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Partial table of contents:
Marketing Communications: Creating Your Company's Voice to theWorld.
Advertising: Making It from Message to Media Without aMigraine.
Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.
Marketing Communications: Creating Your Company's Voice to theWorld.
Advertising: Making It from Message to Media Without aMigraine.
Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.
Related Titles
Business Self-Help
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