The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA TourISBN: 978-0-471-54908-6
Hardcover
320 pages
May 1992
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Is Your Market Right for You?.
How to Cut Risks.
The Ins and Outs of Bidding.
How Communities and Promoters Are Selected.
Sponsors--How to Get Them/What to Give Them.
Matching Sponsors to Events.
Generating Revenue.
How to Market and Promote Events.
The Role of Advertising.
Staging the Event.
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