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The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour

ISBN: 978-0-471-54908-6
Hardcover
320 pages
August 1992
List Price: US $75.00
Government Price: US $38.25
Enter Quantity:   Buy
The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour (0471549088) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Is Your Market Right for You?.

How to Cut Risks.

The Ins and Outs of Bidding.

How Communities and Promoters Are Selected.

Sponsors--How to Get Them/What to Give Them.

Matching Sponsors to Events.

Generating Revenue.

How to Market and Promote Events.

The Role of Advertising.

Staging the Event.

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