How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and ConferencesISBN: 978-0-471-52709-1
Paperback
288 pages
January 1991
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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How to Select Seminar Topics That Sell.
Marketing and Promotion.
How to Design and Write Promotional Materials That GetResults.
Single Program Brochures vs.
Seminar Catalogs.
How to Select and Rent Mailing Lists.
When to Mail Seminar and Workshop Promotions.
The Capture Ratio: Calculating Expected Direct MailResponse.
Promoting Seminars with Advertisements.
Where and When to Hold Seminars and Workshops.
Selecting Hotels and Conference Facilities.
Pricing Your Program.
Added Profits: Successful Back-of-the-Room Selling.
Promoter, Presenter, and Participant.
The Winning Program.
Conclusion.
Index.
Marketing and Promotion.
How to Design and Write Promotional Materials That GetResults.
Single Program Brochures vs.
Seminar Catalogs.
How to Select and Rent Mailing Lists.
When to Mail Seminar and Workshop Promotions.
The Capture Ratio: Calculating Expected Direct MailResponse.
Promoting Seminars with Advertisements.
Where and When to Hold Seminars and Workshops.
Selecting Hotels and Conference Facilities.
Pricing Your Program.
Added Profits: Successful Back-of-the-Room Selling.
Promoter, Presenter, and Participant.
The Winning Program.
Conclusion.
Index.
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General Marketing & Sales
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