Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in BankingISBN: 978-0-471-52264-5
Hardcover
228 pages
September 1991
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Related Titles
Institutional & Corporate Finance
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
