Marketing Your Services: A Step-by-Step Guide for Small Businesses and ProfessionalsISBN: 978-0-471-50948-6
Hardcover
256 pages
January 1991
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Honk If You Hate Marketing: You Don't Have to Become a
Huckster.
Meaning Business: How to Get and Stay Focused.
Your Most Important Task: Defining Your Mission so that Everyone Knows Exactly What You Do.
Zeroing In: Finding Your Natural High-Opportunity Market.
Standing Out from the Crowd: The Relationship Strategy for Differentiating Your Services.
Laser-Like Alignment: The Secret Ingredient in Effective Marketing.
Money Matters: ``We Lose Money on Each of These, but We Make It Up in Volume.'' Building Your Marketing Machine: Turning Prospects into Customers.
Building Your Marketing Machine: Your Marketing Information System.
Packaging for Maximum Benefit: What to Do Before You Print the Brochures.
Presentation: ``What Exactly Is the Sizzle in Actuarial Auditing?'' Getting the Word Out: Networking, Seminars, and Other Low-Cost Tactics for Promoting New Business.
The Media Message: ``Does It Really Pay to Advertise?'' Selling without Fear and Loathing: How to Make Selling a Non-Event and Still Succeed.
Staying Alive: What to Do When You Need Business Now.
Success and Beyond: Keeping Marketing Alive in a Large or Growing Firm.
Resources.
Index.
Meaning Business: How to Get and Stay Focused.
Your Most Important Task: Defining Your Mission so that Everyone Knows Exactly What You Do.
Zeroing In: Finding Your Natural High-Opportunity Market.
Standing Out from the Crowd: The Relationship Strategy for Differentiating Your Services.
Laser-Like Alignment: The Secret Ingredient in Effective Marketing.
Money Matters: ``We Lose Money on Each of These, but We Make It Up in Volume.'' Building Your Marketing Machine: Turning Prospects into Customers.
Building Your Marketing Machine: Your Marketing Information System.
Packaging for Maximum Benefit: What to Do Before You Print the Brochures.
Presentation: ``What Exactly Is the Sizzle in Actuarial Auditing?'' Getting the Word Out: Networking, Seminars, and Other Low-Cost Tactics for Promoting New Business.
The Media Message: ``Does It Really Pay to Advertise?'' Selling without Fear and Loathing: How to Make Selling a Non-Event and Still Succeed.
Staying Alive: What to Do When You Need Business Now.
Success and Beyond: Keeping Marketing Alive in a Large or Growing Firm.
Resources.
Index.
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