Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing BusinessesISBN: 978-0-471-50816-8
Hardcover
288 pages
January 1991
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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What Is the "Catalog Sales" Business?
A Few Starter Ideas.
What to Sell: Finding the Right Line.
Basics of Marketing.
Marketing via Catalogs and Mail.
Writing Catalog Copy that Sells.
The Important and Necessary Elements in the Mailing.
Mailing Lists: A Critical Necessity.
Costing, Pricing, and Accounting.
What It Takes to Succeed.
Financing Your Future.
Miscellaneous Aids to Success.
Appendixes.
References.
Index.
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