Small Business Management, 5th Edition

ENTREPRENEURSHIP, SMALL BUSINESS OWNERSHIP, AND FRANCHISING.

Entrepreneurship.

Ownership.

Franchising.

ESTABLISHING THE FIRM.

The Business Plan.

Sources of Funds.

Location Analysis.

Physical Facilities.

MANAGING THE SMALL BUSINESS.

Management Strategy and Employee Relations.

Personnel Management.

Microcomputers in Small Business.

Risk Management.

MANAGEMENT INFORMATION AND MERCHANDISE CONTROL.

Financial Recordkeeping and Cash Control.

Accounting Statements and Analysis.

Purchasing.

Inventory Control.

MARKETING THE PRODUCT OR SERVICE.

Marketing Strategy and Marketing Research.

Pricing.

Consumer Behavior and Personal Selling.

Promotional Strategy.

THE GOVERNMENT AND SMALL BUSINESS.

Consumer Credit.

Legal Considerations.

Government Control, Assistance, and International MarketingOpportunities.

Appendix.

The Business Plan.

Small Business-Related Trade Associations.

Private Sector Resources.

Small Business Administration Field Offices.

Small Business Administration Publications.

Index.