Competitor Analysis: Turning Intelligence into SuccessISBN: 978-0-471-49991-6
Paperback
296 pages
May 2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Series Foreword.
Preface.
About the Authors.
The Foundations for Competitor Analysis.
Attack, Defend or Collaborate?
Industry Analysis -
Key to Understanding the Competitive Arena.
Industry Analysis in Practice.
Using Critical Success Factors in Planning.
Understanding Competitors: Methods of Analysis.
Sources of Information for Competitor Analysis.
Competitor Analysis in Practice: A Case History.
Assessment of National Competitiveness: A European Example.
Organizing for Competitor Analysis.
The European Wine Industry.
The World Flavour Industry.
The West European Car Rental Industry.
Index.
Preface.
About the Authors.
The Foundations for Competitor Analysis.
Attack, Defend or Collaborate?
Industry Analysis -
Key to Understanding the Competitive Arena.
Industry Analysis in Practice.
Using Critical Success Factors in Planning.
Understanding Competitors: Methods of Analysis.
Sources of Information for Competitor Analysis.
Competitor Analysis in Practice: A Case History.
Assessment of National Competitiveness: A European Example.
Organizing for Competitor Analysis.
The European Wine Industry.
The World Flavour Industry.
The West European Car Rental Industry.
Index.
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