Heartland: How to Build Companies as Strong as Countries

Preface: A Map of the Human Heart.

The Ambivalent Corporation: Global Giant or House of Straw?

Corporate Schizophrenia: The National Jekyll versus the Global Hyde.

Creating Societies: The Case of the Nation State.

State versus Corporation: Identifying the Common Genes.

The State of the Nation State: Opportunity or Threat?

Founding the Corporate State: Laying the Philosophical Foundations.

The Moral Foundation: Answering the Great 'Why?'

The Selfish Gene: Learning to Think 'Us', Not 'Me, Me, Me...'

The Identity Game: Answering the Great 'Who Am I?'

The Origin of Species: The History of History.

The Restless Spirit: The Perpetual Interrogative.

Positive Thinking: Things Can Only Get Better.

Lady Enigma: The Hunger for Forbidden Fruit.

Differentiation or Death: Fortifying the Heartland of the Firm.

Selected Bibliography.

Index.