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Marketing Strategies for the New Economy

Lars Tvede, Peter Ohnemus
ISBN: 978-0-471-49211-5
Hardcover
250 pages
March 2001
List Price: US $90.00
Government Price: US $57.60
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Marketing Strategies for the New Economy (0471492116) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Introduction. Part 1: What's so special about high tech markets? Chp 1: Commercial structures of high tech markets. 2. Basic forces that drive change in high tech markets. 3. How high tech eco-systems evolve over time. 4. The overall behaviour of high tech markets.

Part 2: Strategic Marketing in high tech: the key challenges. Part 3. Finding the value. Part 4. Critical Path

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