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Marketing Unwrapped

ISBN: 978-0-471-48694-7
Paperback
224 pages
November 2001
List Price: US $60.00
Government Price: US $30.60
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Marketing Unwrapped (0471486949) cover image

Foreword By: Sir. George Bull.

Introduction.

The Twentieth Century Perspective of Marketing Skills and Competencies.

The Customer Relationship Marketer.

The Media Marketer.

The Supply Chain Marketer.

The Knowledge Marketer.

The Partnership Marketer.

The Metrics Marketer.

Appendix: Skills Level Analysis Process.

Index.
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