Business Economics and Managerial Decision Making

Preface.

Acknowledgements.

I. Corporate Governance and Business Objectives.

1. Ownership control and corporate governance.

2. Business objectives and theories of the firm.

3. Risk and uncertainty.

II Knowing the Market.

4. Consumer behaviour.

5. Demand analysis.

6. Estimation of demand functions.

III. Understanding Production and Costs.

7. Production and efficiency.

8. Costs.

IV. Pricing, Promotional and Investment Policies.

9. Pricing and market structure: theoretical considerations.

10. Pricing in practice.

11. Advertising.

12. Investment appraisal.

V. Strategic Decisions: The Growth and Development of the Firm.

13. The entrepreneur and the development of the firm.

14. The boundaries of the firm.

15. The growth of the firm.

16. Changing the boundaries of the firm: vertical integration.

17. Changing the boundaries of the firm: diversification.

18. Changing the boundaries of the firm: divestment and exit.

19. Changing the boundaries of the firm: mergers.

20. Organizational issues and structures.

21. The growth and development of the firm: Stagecoach Group Plc.

VI. Decision Making in the Regulated and Public Sectors.

22. Decision making in regulated businesses.

23. Public sector production.

24. Quasi-markets and non-market public sector.

25. Cost-benefit analysis.

Glossary.

Index.