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Project Marketing: Beyond Competitive Bidding

ISBN: 978-0-471-48664-0
Paperback
240 pages
April 2002, ©2002
List Price: US $74.95
Government Price: US $50.52
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Project Marketing: Beyond Competitive Bidding (0471486647) cover image
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BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.

PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.

ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.

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