Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners

ISBN: 978-0-471-47855-3

Hardcover

240 pages

August 2005

List Price:	US $35.00
Government Price:	US $19.38
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Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners (0471478555) cover image

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FOURTH BOOK IN THE SUCCESSFUL KELLOGG SERIES
Co-author Sonia Marciano will write the workbook to Dranove’s successful textbook, so she can ensure the book steers away from economic jargon and complex models to speak directly to a trade and eductional audience.
A PROVEN TOPIC FROM A RESPECTED AUTHOR: With The Economics of Strategy, Dranove proved that it was possible to synthesize economic research into a coherent framework for business strategy.