Lateral Marketing: New Techniques for Finding Breakthrough IdeasISBN: 978-0-471-45516-5
Hardcover
224 pages
September 2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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“…He is challenging the conventions; coaching marketers
to broaden our horizons; delivering a new set of solutions;
thinking the unthinkable…” (Interactive
Marketing, Vol 5, No 4, April/June 2004)
These two marketing innovators provide effective and practical concepts and tools to help readers create new products and services based on thinking across rather than within markets. Understand the power of marketing creativity and how "lateral marketing" can expand thinking and profits. (Best Business Books 2003, Library Journal, March 15, 2004)
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