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Staying Small Successfully: A Guide for Architects, Engineers, and Design Professionals, 2nd Edition

ISBN: 978-0-471-40773-7
Hardcover
336 pages
August 2001
List Price: US $98.75
Government Price: US $68.44
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Staying Small Successfully: A Guide for Architects, Engineers, and Design Professionals, 2nd Edition (0471407739) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Foreword.

Acknowledgments.

Introduction.

Planning and Strategy.

Focusing Your Practice.

Strategic Alliances.

Servicing the Client.

Personnel.

Compensation.

Managing the Bottom Line.

Information Technology.

Growth.

The Psychology of Winning.

Do's and Don'ts of Success.

Appendix A: Buy/Sell Agreements.

Appendix B: Preparing Your Marketing Plan: Techniques and What toInclude.

Appendix C: Is Your Cover Letter Making a Difference?

Recommended Reading.

Index.
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