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Proven Strategies in Competitive Intelligence: Lessons from the Trenches

ISBN: 978-0-471-40178-0
Hardcover
352 pages
March 2001
List Price: US $76.00
Government Price: US $38.76
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Preface: Corporations Get Smart (S. Miller).

Introduction: Competitive Intelligence--Lessons from the Trenches (J. Prescott).

COMPETITIVE BUSINESS INTELLIGENCE: CORPORATE CASE STUDIES.

Competitive Intelligence at Procter & Gamble (J. Pepper).

Shaping a Corporate Competitive Intelligence Function at IBM (L. Behnke & P. Slayton).

CI and KM Convergence: A Case Study at Shell Services International (B. Breeding).

Competitive Intelligence at Lexis-Nexis (H. Gieskes).

CI at Avnet: A Bottom-Line Impact (J. Hovis).

Competitive Intelligence at Xerox (J. Vezmar).

NutraSweet Faces Competition: The Critical Role of Competitive Intelligence (R. Flynn).

Competitive Intelligence at Motorola (R. Galvin).

Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation (L. Kennedy).

Understanding the Competition: The CEO's Perspective (M. Downham, et al.).

Developing a World-Class CI Program in Telecoms (S. Marceau & K. Sawka).

Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm (A. Berger).

Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study (J. Prescott, et al.).

Organizing the Competitive Intelligence Function: A Benchmarking Study (C. Lackman, et al.).

"TAP-IN" to Strategic and Tactical Intelligence in the Sales and Marketing Functions (C. Miree & J. Prescott).

Key Intelligence Topics: A Process to Identify and Define Intelligence Needs (J. Herring).

COMPETITIVE TECHNICAL INTELLIGENCE.

Scenario Analysis and Early Warning Systems at Daimler-Benz Aerospace (F. Tessun).

CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology-Based Opportunities (T. Budd).

Benchmarking the "External Technology Watching" Process: Chevron's Experience (D. Ransley).

Past, Present, and Future Directions for Technical Intelligence (W. Rosenkrans).

Starting a Competitive Technical Intelligence Function: A Roundtable Discussion (P. Bryant, et al.).

Appendix: CI-Focused Organizations Referred to in This Book.

Index.

About the Editors.
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