Beyond Listening: Learning the Secret Language of Focus GroupsISBN: 978-0-471-39562-1
Hardcover
240 pages
December 2001
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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??there are some useful observations about the limitations of focus
groups?? (Marketing, 31 July 2003)