Fictions of Business: Insights on Management from Great Literature

ROBERT A. BRAWER, PhD, served as CEO and President of Maidenform Worldwide, Inc. until 1995. During his 20 years at Maidenform, he held a variety of international marketing positions. Dr. Brawer holds a doctorate in English literature from the University of Chicago, and, prior to joining Maidenform, he taught English literature at the University of Wisconsin-Madison where he specialized in medieval studies. A well-known advocate of finding applications for the humanities in business management, he teaches a cross-disciplinary course on Fictions of Business at New York University.