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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

ISBN: 978-0-471-36920-2
Hardcover
272 pages
April 2003
List Price: US $37.95
Government Price: US $19.35
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy (0471369209) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

MARY LOU QUINLAN is the founder and CEO of Just Ask a Woman, a New York—based marketing consultancy dedicated to building business with women for clients including CitiGroup, Johnson & Johnson, General Motors, and Saks Fifth Avenue. Her twenty-five-year marketing career led to her reputation as a brand turnaround expert, from director of sales motivation and advertising for Avon, to CEO of N. W. Ayer Advertising. She speaks frequently on women’s issues, has written for Redbook, MORE, and Marie Claire, and has been featured in the New York Times, The Wall Street Journal, and BusinessWeek, as well as on CNBC and the Lifetime Network.
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