Wharton on Managing Emerging TechnologiesISBN: 978-0-471-36121-3
Hardcover
480 pages
May 2000
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Other Available Formats: Paperback
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GEORGE S. DAY, PhD, is the Geoffrey T. Boisi Professor,
Professor of Marketing, and Director of the Huntsman Center for
Global Competition and Innovation at The Wharton School. He was one
of the founders of the Emerging Technologies Management Research
Program at the Huntsman Center and has consulted for numerous
corporations, including GE, IBM, and Nortel Networks. Dr. Day is
the author of Market-Driven Strategy and The
Market-Driven Organization, and coeditor of Wharton on
Dynamic Competitive Strategy.
PAUL J. H. SCHOEMAKER, PhD, is Research Director of Wharton's Emerging Technologies Management Research Program. He is the founder and chairman of Decision Strategies International, Inc., a firm specializing in scenario-based strategic management and executive decision-making. A frequent speaker and consultant to numerous organizations around the world, Professor Schoemaker is the author of many articles and several books on decision-making and strategy, including Decision Traps.
ROBERT E. GUNTHER was coordinating writer for Wharton on Dynamic Competitive Strategy.