From Worst to First: Behind the Scenes of Continental's Remarkable ComebackISBN: 978-0-471-35652-3
Paperback
304 pages
August 1999
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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In his new book FROM WORST TO FIRST, Continental Airlines CEO
Gordon Bethune tells how he led Continental's transformation into
an award-winning carrier after years as an unprofitable airline
that angered employees and customers.-USA Today
"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week
"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week
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