Intellectual Property in the Global Marketplace, Volume 1, Valuation, Protection, Exploitation, and Electronic Commerce, 2nd EditionISBN: 978-0-471-35108-5
Hardcover
620 pages
September 1999
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Overview: Intellectual Property -- The New Global Currency (C.Zimmerman).
THE NEW MARKETPLACE: THE ROLE OF INTELLECTUAL PROPERTY INON-LINE COMMERCE.
Trademarks and Domain Names (S. Weinberg).
Trademark and Domain Names: International Perspective (D.Prahl).
The Advent of Electronic Commerce: Intellectual Property,Banking, and Finance (R. Lamb & R. Rosen).
Internet Industries Convergence: Legal, Strategic, and GlobalConcerns (R. Lamb & R. Rosen).
ACCOUNTING, FINANCE, AND VALUATION.
Economic and Financial Issues in Intellectual Property (R.Lamb).
Quantitative Methods of Valuing Intellectual Property (G. Smith& R. Parr).
Intellectual Property: Proactive Auditing (N. Swycher).
Financial Accounting and Reporting Considerations (A. Carter& M. Lasinski).
Amortization of Intellectual Property for U.S. Federal IncomeTaxes (R. Gehan).
The Rating Agency View of Intangible Assets (T. Hoens).
Global Piracy and Financial Valuation of Intellectual Property(R. Lamb & R. Rosen).
PROTECTING INTELLECTUAL PROPERTY.
Imperative Strategies for Protecting Trademark Assets: TheInternational Market (I. Kaufman & B. Bakshani).
Certification Marks in the Competitive Commercial Environment(J. Belson).
Parallel Imports Into and Within the European Union (S. Jackson& R. Kempner).
Imperative Strategies for Protecting Intangible Assets: The U.S.Market (A. Daniel).
The GATT Copyright Restoration: A Loss for the Public Domain forthe Benefit of Trade Policy (A. Hartnick & N. Mertzel).
New International Copyright Rules: The WIPO Copyright Treaty (T.Vinje).
Trends in the Protection of Intellectual Property Rights: A CaseStudy from Ghana (P. Kuruk).
Current State of Protection of Intellectual Property Rights ofthe Former Soviet Union (M. Eliseeva).
The Intellectual Property Characteristics of a Generic Company(A. Cohen).
Some Practical Applications of Brand Valuation to CorporateTrademark Management (S. Getzoff).
The Insurance and Management of Intellectual Property Risks (M.Simensky & E. Osterberg).
THE NEW MARKETPLACE: THE ROLE OF INTELLECTUAL PROPERTY INON-LINE COMMERCE.
Trademarks and Domain Names (S. Weinberg).
Trademark and Domain Names: International Perspective (D.Prahl).
The Advent of Electronic Commerce: Intellectual Property,Banking, and Finance (R. Lamb & R. Rosen).
Internet Industries Convergence: Legal, Strategic, and GlobalConcerns (R. Lamb & R. Rosen).
ACCOUNTING, FINANCE, AND VALUATION.
Economic and Financial Issues in Intellectual Property (R.Lamb).
Quantitative Methods of Valuing Intellectual Property (G. Smith& R. Parr).
Intellectual Property: Proactive Auditing (N. Swycher).
Financial Accounting and Reporting Considerations (A. Carter& M. Lasinski).
Amortization of Intellectual Property for U.S. Federal IncomeTaxes (R. Gehan).
The Rating Agency View of Intangible Assets (T. Hoens).
Global Piracy and Financial Valuation of Intellectual Property(R. Lamb & R. Rosen).
PROTECTING INTELLECTUAL PROPERTY.
Imperative Strategies for Protecting Trademark Assets: TheInternational Market (I. Kaufman & B. Bakshani).
Certification Marks in the Competitive Commercial Environment(J. Belson).
Parallel Imports Into and Within the European Union (S. Jackson& R. Kempner).
Imperative Strategies for Protecting Intangible Assets: The U.S.Market (A. Daniel).
The GATT Copyright Restoration: A Loss for the Public Domain forthe Benefit of Trade Policy (A. Hartnick & N. Mertzel).
New International Copyright Rules: The WIPO Copyright Treaty (T.Vinje).
Trends in the Protection of Intellectual Property Rights: A CaseStudy from Ghana (P. Kuruk).
Current State of Protection of Intellectual Property Rights ofthe Former Soviet Union (M. Eliseeva).
The Intellectual Property Characteristics of a Generic Company(A. Cohen).
Some Practical Applications of Brand Valuation to CorporateTrademark Management (S. Getzoff).
The Insurance and Management of Intellectual Property Risks (M.Simensky & E. Osterberg).
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