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The New Machiavelli: The Art of Politics in Business

ISBN: 978-0-471-35095-8
Paperback
224 pages
November 1999
List Price: US $45.00
Government Price: US $22.95
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Dedication: To His Magnificence Lorenzo de' Medici: Of Patrons and Protégés.

Concerning New Principalities Acquired by One's Own Forces and Personal Ability: Starting a Business.

Why the Kingdom of Darius, Conquered by Alexander, Did Not Rebel Against His Successors After Alexander's Death: Business and Government.

On New Principalities Acquired with the Forces and Fortune of Others: Inherited Business.

On Hereditary Principalities: Family Business.

The Classification of Principalities and How They Are Acquired: Capturing a Company.

On Mixed Principalities: Controlling a Captured Company.

How Cities and Principalities, which Prior to Occupation were Accustomed to Living under their Own Laws, Should be Administered: The Running of Recently Acquired Business.

On Those who Acquire Principalities through Wicked Deeds: Stealing a Business.

On Civil Principalities: Rising to Power.

On the Different Types of Army and the Question of Mercenary Troops: The Use of Consultants.

On Auxiliary Troops, Your Own Troops, and a Mixture of the Two: The Need for Loyalty.

On Cruelty and Mercy, and Whether It is Better to be Loved than Feared, or the Reverse: Managing People.

On the Secretaries Who Accompany the Prince: The Power and the Employee.

On Ecclesiastical Principalities: Dealing with the Establishment.

How a Prince Should Act Concerning Military Affairs: The Need for Total Dedication.

Whether Princes Should Keep Their Word: The Use of Craftiness.

How the Strength of Every Principality Should be Measured: Finance and the Understanding of Money.

On Generosity and Meanness: Controlling Expenditure.

How Flatterers are Avoided: Flattery and False Profits.

Whether Fortresses and Many Other: Things Commonly Used by Princes are Useful or Useless: Structuring the Business.

On the Things for Which Men, and Especially Princes, are Praised or Blamed: The Company Image.

On the Avoidance of Contempt and Hatred: Public Relations.

How a Prince Should Act in Order to Gain Reputation: The Advantages and Dangers of Fame.

Why the Princes of Italy Have Lost their States: Why Businesses Fail.

How Much Fortune can Influence Human Affairs, and How She Should be Resisted: Creating One's Own Luck.

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