Successful Corporate Fund Raising: Effective Strategies for Today's NonprofitsISBN: 978-0-471-35016-3
Hardcover
191 pages
March 2000
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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THE BACKGROUND.
Introduction to Corporate Giving.
The Philosophy of Corporate Giving.
TYPES OF SUPPORT.
Direct Cash Support.
In-Kind Support.
Corporate Volunteerism.
THE PROCESS.
Researching Corporate Giving Programs.
Cultivation.
Solicitation.
Evaluation.
Recognition and Stewardship.
THE PEOPLE.
The Decision Makers.
THE STRATEGY.
Creating and Implementing an Effective and Sustainable CorporateFund-Raising Strategy.
Matching Gifts: A Case Study.
Issues, Trends, and Technology.
Appendices.
Resource Bibliography.
Index.
Introduction to Corporate Giving.
The Philosophy of Corporate Giving.
TYPES OF SUPPORT.
Direct Cash Support.
In-Kind Support.
Corporate Volunteerism.
THE PROCESS.
Researching Corporate Giving Programs.
Cultivation.
Solicitation.
Evaluation.
Recognition and Stewardship.
THE PEOPLE.
The Decision Makers.
THE STRATEGY.
Creating and Implementing an Effective and Sustainable CorporateFund-Raising Strategy.
Matching Gifts: A Case Study.
Issues, Trends, and Technology.
Appendices.
Resource Bibliography.
Index.
Related Titles
Fundraising & Grantsmanship
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