The Book of Entrepreneurs' Wisdom: Classic Writings by Legendary EntrepreneursISBN: 978-0-471-34509-1
Hardcover
528 pages
September 1999
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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THE START-UP.
Michael Bloomberg: I Love Mondays.
Harvey S. Firestone: Starting the Company.
Andy Kessler: Go Ahead-Jump!
Kim Polese: A Tech Dream Comes True.
Norm Brodsky: The Three Criteria for a Successful New Business.
Doris Drucker: Mrs. Drucker Starts a Business.
THE MAVERICK ELEMENT AND OTHER QUALITIES.
Warren Avis: Are You a Gunslinger?
Barry Diller: The Discomfort Zone.
Wally Amos: The Power in Commitment.
Andrew Carnegie: The Crucial Question.
Lillian Vernon: The Successful Entrepreneur's Toolkit.
Mark H. McCormack: For Entrepreneurs Only.
VENTURE CAPITAL, LBOS, AND GOING PUBLIC.
Tom Monaghan: Bankers Are the Keepers of the Keys.
Conrad Hilton: A Million-Dollar Mountain and a Red Hat.
Irene Smith: Money: The Truth about Financing a Growing Small Business.
Arthur Rock: Strategy versus Tactics from a Venture Capitalist.
Henry R. Kravis: LBOs Can Help Restore America's Competitive Edge.
An Wang: Going Public.
RISK AND STRATEGY.
Richard Branson: Risk Taking.
Scott McNealy: A Winning Business Model for the 1990s.
Simon Ramo: The Technique of Anticipation.
Dave Thomas: The Secrets of Sniffing Around.
J. C. Penney: Why a Buyer's Market Hasn't Changed Our Plans.
Victor Kiam: Remington's Marketing and Manufacturing Strategies.
Franklin A. Seiberling: Buying or Selling -
Which Counts Most?
Steve Case: Ten Commandments for Building the Medium.
INVENTORS TURNED ENTREPRENEURS.
Henry Ford: How I Made a Success of My Business.
Steven P. Jobs: When We Invented the Personal Computer...
George Eastman: Make the Camera as Convenient as the Pencil.
Edwin H. Land: In the Creator's Mind.
Nolan Bushnell: To Win the Business Game, Do What You Know.
Benjamin Franklin: Advice to a Young Tradesman.
Clarence Birdseye: If I Were Twenty-One.
BRANDING, IMAGE, AND SELLING.
Howard M. Schultz: The Best Way to Build a Brand.
Colonel Harland Sanders: The Making of a Colonel.
Akio Morita: Moving Up in Marketing by Getting Down to Basics.
Marquis M. Converse: My Test of Good Management.
John H. Johnson: Breaking Through the Ad Barrier.
Michael S. Dell: Service Sells.
Al Neuharth: Showmanship and Salesmanship.
P. T. Barnum: The American Museum.
ENTREPRENEURIAL MANAGEMENT.
Alfred C. Fuller: The Need for Controls.
Debbi Fields: My Style.
H. Ross Perot: Change Is Fun.
Philip Knight: Global Manufacturing: The Nike Story Is Just Good Business.
Anita Roddick: Four-Letter Words!
Anita F. Brattina: The Diary of a Small Business Owner.
Thomas J. Watson: To Make a Business Grow -
Begin Growing Men.
PERSONAL STORIES.
Herman W. Lay: Your Own Business.
Ben Cohen and Jerry Greenfield: Bagels, Ice Cream, or...Pizza?
Joseph C. Wilson: The Product Nobody Wanted.
Kenneth H. Olsen: Digital Equipment Corporation: The First Twenty-Five Years.
Samuel Goldwyn: You Can Always Do Better.
Acknowledgments.
Notes.
Credits and Sources.
Chronology.
Author Index.
Companies Founded, Cofounded, Or Managed by Authors.
Index.
Michael Bloomberg: I Love Mondays.
Harvey S. Firestone: Starting the Company.
Andy Kessler: Go Ahead-Jump!
Kim Polese: A Tech Dream Comes True.
Norm Brodsky: The Three Criteria for a Successful New Business.
Doris Drucker: Mrs. Drucker Starts a Business.
THE MAVERICK ELEMENT AND OTHER QUALITIES.
Warren Avis: Are You a Gunslinger?
Barry Diller: The Discomfort Zone.
Wally Amos: The Power in Commitment.
Andrew Carnegie: The Crucial Question.
Lillian Vernon: The Successful Entrepreneur's Toolkit.
Mark H. McCormack: For Entrepreneurs Only.
VENTURE CAPITAL, LBOS, AND GOING PUBLIC.
Tom Monaghan: Bankers Are the Keepers of the Keys.
Conrad Hilton: A Million-Dollar Mountain and a Red Hat.
Irene Smith: Money: The Truth about Financing a Growing Small Business.
Arthur Rock: Strategy versus Tactics from a Venture Capitalist.
Henry R. Kravis: LBOs Can Help Restore America's Competitive Edge.
An Wang: Going Public.
RISK AND STRATEGY.
Richard Branson: Risk Taking.
Scott McNealy: A Winning Business Model for the 1990s.
Simon Ramo: The Technique of Anticipation.
Dave Thomas: The Secrets of Sniffing Around.
J. C. Penney: Why a Buyer's Market Hasn't Changed Our Plans.
Victor Kiam: Remington's Marketing and Manufacturing Strategies.
Franklin A. Seiberling: Buying or Selling -
Which Counts Most?
Steve Case: Ten Commandments for Building the Medium.
INVENTORS TURNED ENTREPRENEURS.
Henry Ford: How I Made a Success of My Business.
Steven P. Jobs: When We Invented the Personal Computer...
George Eastman: Make the Camera as Convenient as the Pencil.
Edwin H. Land: In the Creator's Mind.
Nolan Bushnell: To Win the Business Game, Do What You Know.
Benjamin Franklin: Advice to a Young Tradesman.
Clarence Birdseye: If I Were Twenty-One.
BRANDING, IMAGE, AND SELLING.
Howard M. Schultz: The Best Way to Build a Brand.
Colonel Harland Sanders: The Making of a Colonel.
Akio Morita: Moving Up in Marketing by Getting Down to Basics.
Marquis M. Converse: My Test of Good Management.
John H. Johnson: Breaking Through the Ad Barrier.
Michael S. Dell: Service Sells.
Al Neuharth: Showmanship and Salesmanship.
P. T. Barnum: The American Museum.
ENTREPRENEURIAL MANAGEMENT.
Alfred C. Fuller: The Need for Controls.
Debbi Fields: My Style.
H. Ross Perot: Change Is Fun.
Philip Knight: Global Manufacturing: The Nike Story Is Just Good Business.
Anita Roddick: Four-Letter Words!
Anita F. Brattina: The Diary of a Small Business Owner.
Thomas J. Watson: To Make a Business Grow -
Begin Growing Men.
PERSONAL STORIES.
Herman W. Lay: Your Own Business.
Ben Cohen and Jerry Greenfield: Bagels, Ice Cream, or...Pizza?
Joseph C. Wilson: The Product Nobody Wanted.
Kenneth H. Olsen: Digital Equipment Corporation: The First Twenty-Five Years.
Samuel Goldwyn: You Can Always Do Better.
Acknowledgments.
Notes.
Credits and Sources.
Chronology.
Author Index.
Companies Founded, Cofounded, Or Managed by Authors.
Index.