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Textbook
Winning the Chain Restaurant Game: Eight Key StrategiesISBN: 978-0-471-30545-3
Hardcover
285 pages
October 1994, ©1994
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Preface ix
Acknowledgements xi
Introduction xiii
Link One: The Leadership Touch 1
Link Two: Motivating to Win 37
Link Three: The Customer is King or Queen 61
Link Four: Keep Your Eye on the Ball 85
Link Five: Marketing and Merchandising Versatility 111
Link Six: The Economic-Focus Dilemma 145
Link Seven: Leveraging to Win 175
Link Eight: The Life Cycle 203
Leader of the Pack: The big Mac 235
The Thin Line: Success Versus Failure 257
Conclusion: Forging the Links 265
Index 269
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