Learning from the Future: Competitive Foresight Scenarios

Partial table of contents:

INTRODUCTION TO SCENARIO LEARNING.

Integrating Strategy and Scenarios (L. Fahey & R. Randall).

Using Scenarios to Identify, Analyze, and Manage Uncertainty (B. Marsh).

BASIC APPROACHES TO CONSTRUCTING SCENARIOS.

Scenario Planning: Mapping the Paths to the Desired Future (D. Mason).

Testing Your Strategies in Scenarios (C. Perrottet).

Scenarios for Global Investment Strategy for the New Century (P. Schwartz & J. Ogilvy).

SCENARIO APPLICATION IN DIVERSE CONTEXTS.

Competitor Scenarios: Projecting a Rival's Marketplace Strategy (L. Fahey).

MANAGING THE ORGANIZATIONAL CONTEXT FOR SCENARIO LEARNING.

Articulating the Business Idea: The Key to Relevant Scenarios (K. van der Heijden).

The Cross-Scenario Planning Process (D. Randall & R. Wilson).

Notes.

About the Author.

Index.