Cellular MarketingISBN: 978-0-471-29779-6
Paperback
204 pages
March 1998
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
Market and Product Definition.
The Marketing Organization.
The Strategic Plan and the Marketing Plan.
Pricing.
Sales Channels.
Advertising and Promotion.
Marketing Measurement.
Competitive Behavior and Analysis.
The Sales Process.
Cellular Sales Productivity.
The Limits to Growth.
Selling the Conversion to Digital.
Swords Into Plowshares: Cooperation and the Evolution of PCS.
Index.
The Marketing Organization.
The Strategic Plan and the Marketing Plan.
Pricing.
Sales Channels.
Advertising and Promotion.
Marketing Measurement.
Competitive Behavior and Analysis.
The Sales Process.
Cellular Sales Productivity.
The Limits to Growth.
Selling the Conversion to Digital.
Swords Into Plowshares: Cooperation and the Evolution of PCS.
Index.
Related Titles
More By This Author
Mobile & Wireless Communications
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
