Developing Products in Half the Time: New Rules, New Tools, 2nd EditionISBN: 978-0-471-29252-4
Hardcover
320 pages
October 1997
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Advance praise for Developing Products in Half the Time Second
Edition New Rules, New Tools Preston G. Smith * Donald G.
Reinertsen "This is an exceptional book! Get a new highlighter
before you start. There are so many 'ah ha's' in each chapter you
will never make it through with an old one." Don LaCombe, Ford
Motor Company, Product Development Process Leadership "An excellent
book with a strong treatment of the cycle-time consequences of
overloading your development capacity. It provides powerful and
practical concepts for dealing with this issue." Andrew Aquart,
Director Product Development, Cordis, a Johnson & Johnson
Company "This is practical, useful stuff for people competing in
highly competitive fast moving business." Dr. Paul Borrill, Chief
Scientist, Sun Microsystems "3M has absorbed many of the tools from
the original edition, and this new one will be even more useful.
The topic of incremental innovation is crucial to us, and I really
appreciate its balanced treatment." Ronald H. Kubinski, Manager New
Product Commercialization Services, 3M Company "As the authors
correctly point out, the Fuzzy Front End is the least expensive
place to reduce cycle time. This book is one of the only sources of
concepts, methods, and metrics for compressing this critical
portion of the development process." David M. Lewis, Product
Manager, Eastman Kodak Co. "Using these tools we've more than cut
our time to market in half. The new edition of this classic
crystallizes the synergy of the fast-to-market techniques, and the
icons in the margins highlight the opportunities and pitfalls."
Mike Brennan , Vice President of Product Development, Black &
Decker