Wiley.com
Print this page Share

Corporate Identity Design

ISBN: 978-0-471-28947-0
Paperback
144 pages
January 1991
List Price: US $45.00
Government Price: US $28.80
Enter Quantity:   Buy
Corporate Identity Design (0471289477) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Introduction to Corporate Identity.

Establishing the Need for a Corporate Identity Program.

Where to Begin.

Types of Symbols and Approaches.

Methodology--Phase I. Design Exploration--Phase II.

Design Refinement--Phase III.

Implementation--Phase IV.

What is in a Name?

Appendices.

Notes.

Bibliography.

Index.
Back to Top