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Textbook

Information Systems: A Management Approach, 3rd Edition

ISBN: 978-0-471-27318-9
Paperback
464 pages
February 2003, ©2004
List Price: US $195.95
Government Price: US $138.84
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Information Systems: A Management Approach, 3rd Edition (047127318X) cover image

  • Concise, lean paperback. Gordon presents the essential information systems concepts in 10 chapters, which gives instructors an opportunity to use outside materials if they choose, but the central topics are covered in a concise manner so they can complete the text in the average semester. Gordon consolidates basic hardware and software topics into one chapter instead of two, as an example.
  • Streamlined presentation integrates material that competitors have in sidebar boxes, which clutters the text and adds to length. Gordon blends in his examples of managerial/organizational applications, along with global and ethic issues. This assures that students will read the material at the same time as he streamlines the topical coverage.
  • Timely topics including a new chapter on eCommerce and eBusiness (Chapter 6) discusses the ways that modern businesses are using the Internet, mobile communication, and other information technologies to support existing business processes and to implement new business models. Extensive coverage of unique and timely topics like Business Intellegence (ch 8), knowledge management, Customer relationship management (ch 4), and supply chain management are prominently covered.
  • A new chapter on functional and enterprise systems (Chapter 7) provides extensive in-depth examples of how functional departments use information systems and technology to automate and improve their processes, and how organizations integrate these systems with one another and with the systems of customers, suppliers, and other business partners.
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