Counterfeiting Exposed: Protecting Your Brand and CustomersISBN: 978-0-471-26990-8
Hardcover
336 pages
April 2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgments.
Preface.
PART ONE: AN INTRODUCTION TO PRODUCT COUNTERFEITING AND THE THREAT TO BRAND VALUE.
Chapter 1. If You Can Make It, They Can Fake It.
Chapter 2. Creating and Protecting Brands.
PART TWO: PRODUCT COUNTERFEITING AS A PROBLEM IN SPECIFIC INDUSTRIES.
Chapter 3. Branded and Luxury Goods.
Chapter 4. Pharmaceuticals.
Chapter 5. Replacement Parts and Consumables.
Chapter 6. Copyright and Digital Products.
PART THREE: THE ECONOMIC CONSEQUENCES OF COUNTERFEITING.
Chapter 7. The Economic Consequences of Counterfeiting.
Chapter 8. The Social Consequences of Counterfeiting.
PART FOUR: PROTECTING YOUR BRAND AND CUSTOMERS.
Chapter 9. Organizing to Address the Problem.
Chapter 10. Utilizing Private Investigators.
Chapter 11. Legal Remedies.
Chapter 12. Anticounterfeiting Technology Solutions.
Chapter 13. What Governments and Multilateral Institutions Can (and Can't) Do.
PART FIVE: CONCLUSION.
Notes.
Index.
Related Titles
Strategic Management
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