Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

ISBN: 978-0-471-26867-3

Hardcover

224 pages

March 2003

List Price:	US $35.00
Government Price:	US $17.85
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (0471268674) cover image

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“…he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom…”(Better Business)

“…this wonderful work…Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice…”(Marketing Business, June 2003)

‘…So many potentially good British businesses fail at the basics of marketing – traditionally confused with selling – that this book cannot be recommended too highly.’(Director, July 2003)

“…might be his best…this book blazes with intensity and insight…” (Marketing Insights from A to ~Z Argent, Vol.2, Issue 4, 2003)

“…Sounds like a dull rehash of conventional wisdom’s but is far from it…”(Brand Strategy, September 2003)