Winning Resumes, 2nd Edition

Acknowledgements 13

Chapter 1 Beat the Competition with the Goldmining Technique 15

Success Series 17

Only One Purpose 17

Real Facts about Resumes and Employers 18

Market-Tested Resumes that Landed Jobs 19

Only 15 Seconds to Sell You 19

You’re Now in the Advertising Business 20

Chapter 2 Big Mistakes Hiring Managers Say To Avoid 21

Common Resume Errors 21

1 Lying Can Ruin Your Career 21

2 Spelling Killers 24

3 Being General Just Won’t Cut it 25

4 Employers Scan. Not Read 27

5 You Just Haven’t Got it or You forget to Mention it 28

6 Too Much is Too Much 29

7 Drop Useless Stuff 30

8 Not Paying Attention to How it all Looks 32

9 Missing Important Parts 35

10 Not Targeting the Right Position 36

11 Job-Hopping Is still a Bugaboo 38

12 Relying on Technology 39

13 No Cover Letter 41

14 Fancy Designs Don’t Always Impress 42

15 References Can Sink Your Sink Fast 42

16 Gimmicks 43

The Formula for the Perfect Resume 44

Chapter 3 Vital Resume Components and Format Styles 45

Resume Format 46

Chronological 46

Sample Resume – Computer Programmer 47

Combination 52

Sample Resume - Hospital/Managed Care Administration 53

Resume Components 55

Chapter 4 The Goldmining Technique 57

Step One 58

Step Two 58

Step Three 59

Step Four 59

Step Five 60

Step Six 60

Step Seven 60

Chapter 5 Selling You 63

Goldmining Technique Resumes 63

Scott Purchaer’s Success Story 63

Cindy Pharmacist’s Success Story 70

Evelyn Counselor’s Success Story 75

Tracy Program Manager’s Success Story 80

Craig Educator’s Success Story 84

Summary 91

Chapter 6 Proven Resume Successes 93

Similar Jobs 94

Human Resource Manager 96

Credit Manager 97

Manufacturer’s Engineer 98

Executive Assistant 100

Facilities Management 101

Customer Service Manager 102

Management Position in Information Technology 103

Public Relations/Marketing Director 104

Legal Administrator/Secretary 106

Advertising Creative Director 107

Television Producer 108

Telecommunications Management 109

Director of Office Administrative Services 110

Trainer 112

Project Manager 114

Loan Processor 115

Writer/Reporter 116

Finance Manager/Financial Analyst 118

Sales Account Manager 120

Property Manager 121

Marketing Director 122

Payroll Manager 124

Buyer 126

Insurance Claims Manager 128

Promotions 129

Store Manager 130

Accounting Supervisor 131

Software Engineer 132

Director of Managed Healthcare 134

Chapter 7 Special Circumstances: No College Degree, Employment Gaps, Changing Careers, Military to Civilian, Volunteers, Reentry, Relocation, Consultants, CV (Curriculum VITAE) 137

No College Degree 137

Director of Technology 139

Employment Gaps 140

Finance Manager 142

Health Club Management 143

Flight Attendant 144

Changing Careers 145

Claims Adjuster/Appraiser 148

Position in Child and Family Advocacy 149

Public Relations Account Executive 150

Position in Emergency Management 152

Educational Technology Program Manager 153

Power Marketer 155

Volunteer/Reentry 157

Fundraiser 158

Program Coordinator 159

Relocation 160

Position in Sales and Advertising 162

Consultants 163

Consultant for ISO 9001:2000 Quality Management Systems 164

Management Consultant – Wireless Telecom Industry 165

General Manager for a Manufacturing Company 167

Management Consultant 168

Curriculum Vitae (CV) 169

Target the Curriculum Vitae to the Reader 169

The CV’s Preferred Writing Style 170

Research Scientist 173

Doctor of Chiropractic 175

Chapter 8 New College Graduate Resumes: Undergraduate and Advanced Degrees 177

Undergraduates 177

GPAs 179

Note All Experience 180

Retail Sales Associate 181

Events Planner 182

Unique Approaches to Standing Out in Competitive Fields 184

Elementary Teaching Position and/or Reading Specialist 188

Advanced Degrees, MBAs, Lawyers, etc 191

Attorney 192

Program Manager 193

Chapter 9 Executive Resumes: CEO, VP, CFO, COO, GM, President, and Other Senior Executives 195

What Goldmining Did for Michael Money 200

Chief Financial Officer 202

CEO 205

Vice President – Aviation Company 207

Chief Operating Officer 209

General Manager 210

CEO 211

CEO 213

Chief Executive/Operating Officer 215

Vice President Finance/Treasurer 216

Chief of Operations 217

Vice President or Director of Manufacturing 218

Chief of Manufacturing Operations 219

Shopping Center Manager 220

Vice President of Business Development 221

More Tips for Executives 222

Chapter 10 Resumes for the Electronic World: Internet, Email, Fax, and Scanning 225

Internet Resumes 226

Multimedia Product Manager 228

Job Search Tips for Using the Internet 230

Email an Extended Summary of Qualifications 232

Scanning 234

Resume with Keywords Section 236

Faxing 238

Chapter 11 Creating Your Resume 239

The One-Page Resume 239

The Strategic Advantage of Using a One-Page Resume 240

Select the Correct Format Style for You 242

Chronological 242

Combination 243

Functional 244

Let’s Write 245

Step One 245

Step Two 245

Step Three 246

Step Four 246

Step Five 248

Step Six 248

Step Seven 249

Formatting and Layout Guidelines 250

References 251

What to Do about Bad References, No References, or Not Wanting Employers to Call Your Current Boss 252

Printing, Paper, and Envelopes That Send an Influential Message 255

Chapter 12 Helpful Resources 257

Skill Areas 258

Action Verbs 260

Transferable Skills 264

Chapter 13 The Path to Success 271

Risk 272

Dream Big 272

See Your Value 272

Act 273

Focus 273

Persevere 273

Commit 274

More Career Help Available 275

Index 277

About Robin Ryan, Author, National Speaker, and Career Coach 287