Prodigal Sons and Material Girls: How Not to Be Your Child's ATM

Acknowledgments.

Introduction.

PART I: UNDER THE SPELL OF HYPNOTIC CONSUMPTION.

Just Buy It!

The Gotta-Have-It-Now Generation.

A Branded New World.

The Teen Commandments.

The Three Headed Monster.

Where's the Rest of the Village?

Your Own Worst Enemy.

PART II: A BETTER WAY.

Money See, Money Do.

Your Money, Your Values.

A Balanced Life—Sharing, Saving, Spending.

A Balanced Life—Sharing.

A Balanced Life—Saving.

A Balanced Life—Spending.

Raising Your Child's Marketing IQ.

Learning to Fly Before Leaving the Nest.

Notes.

Index.