Achieving Business Value from Technology: A Practical Guide for Today's ExecutiveISBN: 978-0-471-23230-8
Hardcover
272 pages
October 2002
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"Clearly, IT investments have never before played such a critical part in business growth. The book addresses the weakness existing in most management systems involving the lack of a systematic process to realize the economic benefits of the IT investment and provides a clear A-Z methodology for business to bridge this gap. This book is clearly written for all levels and backgrounds in business management and is a must-do for those whose business involves IT, is considering IT, or would like to significantly tailor IT investments for their economic advantage."
—Professor Richard P. Wool, University of Delaware, President and CEO, Cara Plastics Inc.
"Tony Murphy addresses the difficult question of the value of IT
investments head on. He translates an elegant theory into effective
practice. The case studies in the book effectively reinforce his
key messages."
—Dr. Dermot Moynihan, Senior Vice President, World Wide
Chemical Development, GlaxoSmithKline
"This book is the answer to most CIOs' need for a
well-structured, pragmatic, and easily implemented set of tools and
practices designed to answer the universal problem of managing and
measuring IT's contribution to the business. Tony Murphy's unique
blend of practical experience, industry best practice, and
excellent communication skills provides the reader with a
valuable-and highly readable-guide on how best to achieve that
elusive objective of reliably realizing the business benefits of IT
investments."
—Michael Rice, oup Director of IT, Kerry Group plc
"At Oxfam we are one year into a three-year IT strategy based on
the principles Tony Murphy lays out in this book, and there is a
real, positive difference in how IT is perceived, and in its real
strategic position within the organization. If you have ever
wondered just how you can gain strategic alignment for your IT
function, and then how to make the practical link to IT investment
for the organization, Tony has provided a framework that joins them
both."
—Simon Jennings, Head of Information Systems, Oxfam GB