Web Metrics: Proven Methods for Measuring Web Site SuccessISBN: 978-0-471-22072-5
Paperback
448 pages
July 2002
 This title is out-of-print and not currently available for purchase from this site.
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Acknowledgments xv
About the Author xvii
Chapter 1 The Web Is Great: Get Over It, Get On with It 1
Chapter 2 Measuring Measurement 21
Chapter 3 Raising the Flag, Convincing the Boss 31
Chapter 4 Web Measurement Standards 53
Chapter 5 Sawing Logs 67
Chapter 6 How Good Are You at Making Noise? 89
Chapter 7 How Good Are You at Buying Noise? 107
Chapter 8 Measuring Web Site Performance: The Need for Speed 153
Chapter 9 Calculating the Caliber of Content 161
Chapter 10 Well-Marked Trails: Measuring Web Site Navigation 179
Chapter 11 Calculating Conversion 213
Chapter 12 Maximizing Customer Information: The Personalization Continuum 259
Chapter 13 Measuring the Value of Online Customer Service 311
Chapter 14 Field Studies 339
Chapter 15 Making It Work by Bringing It All Together 377
Appendix How Interactive Ads Are Delivered and Measurement
Implication 407
Index 415
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