Rational Choice and Judgment: Decision Analysis for the Decider

This book takes an innovative new approach to decision analysis that moves away from cumbersome, quantitative methods to give students and professionals decision-making tools that can be applied immediately.  The author, who has forty years of experience in top-level decision consulting, explains how deciders actually think about their choices from the beginning and provides methods to solve problems by addressing a given choice several different ways. Simple decision-making models are integrated into the thinking process to add logical rigor.  Careful account is taken of the use, the user and the organization, as well as all available data and subjective knowledge.  Next, readers are given the chance to apply their new skills to resolve actual real-life problems.

Beginning with basics, the text advances progressively, enabling readers to develop and then use more sophisticated decision-making skills that can be applied in both public and private enterprise, including:

•  Modelling decision making under conditions of uncertainty or multiple objectives
• Risk analysis and risk assessment
• Facilitating group decision making
• Making personal life choices and political judgments
• Economic analysis of competitive and strategic decisions
• An Instructor's Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department.