Inside the Technical Consulting Business: Launching and Building Your Independent Practice, 3rd EditionISBN: 978-0-471-18341-9
Hardcover
384 pages
December 1997
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How to Leave Your Career Problems Behind.
Defining Your Own Business Identity.
Who Becomes a Consultant?
Three Fundamental Truths of Technical Marketing.
Marketing Secrets Other Consultants Won't Tell You.
Your Blueprint for Marketing Success.
The Sales Meeting.
Proposals and Contracts.
Billing Rates.
Projecting a Professional Image.
Dealing With the Client.
Financing a New Consulting Practice.
Setting Up Your Business.
Office Space and Stationery Needs.
Goals and Planning for the Future.
The Technical Challenges of Consulting.
Decision Making.
Making the Transition.
Playing Your Game.
Epilogue.
Appendix.
Suggested Reading List.
Index.
Defining Your Own Business Identity.
Who Becomes a Consultant?
Three Fundamental Truths of Technical Marketing.
Marketing Secrets Other Consultants Won't Tell You.
Your Blueprint for Marketing Success.
The Sales Meeting.
Proposals and Contracts.
Billing Rates.
Projecting a Professional Image.
Dealing With the Client.
Financing a New Consulting Practice.
Setting Up Your Business.
Office Space and Stationery Needs.
Goals and Planning for the Future.
The Technical Challenges of Consulting.
Decision Making.
Making the Transition.
Playing Your Game.
Epilogue.
Appendix.
Suggested Reading List.
Index.