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Wharton on Dynamic Competitive Strategy

George S. Day (Editor), David J. Reibstein (Editor)
ISBN: 978-0-471-17207-9
Hardcover
480 pages
May 1997
List Price: US $70.00
Government Price: US $35.70
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Wharton on Dynamic Competitive Strategy (0471172073) cover image
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Other Available Formats: Paperback

GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.

DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is the leading scholar in the field of competitive marketing strategy.

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