Entrepreneur Magazine: Bringing Your Product to Market

GETTING STARTED.

Facing Realities: Hard Work Lies Ahead.

Financing: Forget the Myths--Here's the Truth.

Drop Your Paranoia: Talk about Your Product Idea!

Professionalism: Know What You're Doing.

Licensing: The Preliminary Work.

THE GO/NO-GO DECISIONS.

Distribution: Nothing Is More Important.

Product Appeal: Will Customers Buy?

Manufacturing Costs: Can Your Product Make a Profit?

Inside Help: Everyone Needs Key Contacts.

Reworking Your Product: How to Adjust and Pass the Go/No-GoDecisions.

SELLING YOUR PRODUCT.

The First Sales Period: Proving a Product Will Sell.

Evaluating Initial Sales Results--Before You Spend BigMoney.

Licensing: Now Is the Ideal Time.

The Transitional Period: Growing Your Business.

Checklists for a Smooth-Running Company.

The Business Plan: Turning into an Operating Company.

Financing the Growing Business.

Conclusion: Exhilarating Times: You Too Can Be Successful.

Appendix.

Glossary.

Helpful Sources.

Index.