Stop Selling, Start Partnering: The New Thinking About Finding and Keeping CustomersISBN: 978-0-471-14741-1
Paperback
294 pages
January 1996
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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PERMANENT WHITE WATER.
"We're Not Going to Just Blow Away." The Death of a SalesForce.
The Customer Has the Gun!
IMAGINING THE FUTURE.
Letting Go of the Trapeze!
Married to the Customer.
The Customer-Keeping Company.
INCREDIBLE RESULTS, MORE EFFECTIVE PEOPLE--THE STRATEGICABILITIES OF THE FUTURE.
Playing to Win.
"I Have to Do It Myself, but I Can't Do It Alone." GrowingPartnerships.
Driving Business Results.
HOW TO CREATE A PARTNERSHIP.
Discovering Partners.
The Strategic Partnering Process.
Preparing for the Weather.
RESOURCE SECTION.
Tools to Play to Win.
Financial Tools.
References.
Index.
"We're Not Going to Just Blow Away." The Death of a SalesForce.
The Customer Has the Gun!
IMAGINING THE FUTURE.
Letting Go of the Trapeze!
Married to the Customer.
The Customer-Keeping Company.
INCREDIBLE RESULTS, MORE EFFECTIVE PEOPLE--THE STRATEGICABILITIES OF THE FUTURE.
Playing to Win.
"I Have to Do It Myself, but I Can't Do It Alone." GrowingPartnerships.
Driving Business Results.
HOW TO CREATE A PARTNERSHIP.
Discovering Partners.
The Strategic Partnering Process.
Preparing for the Weather.
RESOURCE SECTION.
Tools to Play to Win.
Financial Tools.
References.
Index.