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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers

ISBN: 978-0-471-14741-1
Paperback
294 pages
January 1996
List Price: US $28.00
Government Price: US $14.28
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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers (0471147419) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

PERMANENT WHITE WATER.

"We're Not Going to Just Blow Away." The Death of a SalesForce.

The Customer Has the Gun!

IMAGINING THE FUTURE.

Letting Go of the Trapeze!

Married to the Customer.

The Customer-Keeping Company.

INCREDIBLE RESULTS, MORE EFFECTIVE PEOPLE--THE STRATEGICABILITIES OF THE FUTURE.

Playing to Win.

"I Have to Do It Myself, but I Can't Do It Alone." GrowingPartnerships.

Driving Business Results.

HOW TO CREATE A PARTNERSHIP.

Discovering Partners.

The Strategic Partnering Process.

Preparing for the Weather.

RESOURCE SECTION.

Tools to Play to Win.

Financial Tools.

References.

Index.
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