Marketing Basics for Designers: A Sourcebook of Strategies and IdeasISBN: 978-0-471-11871-8
Hardcover
272 pages
October 1995
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Finding Your Niche in the Market.
Mapping Your Marketing Goals.
Setting Your Fees.
Building Relationships and Referrals.
Breaking the Ice with Your Prospective Clients.
Building a Relationship with Prospective Clients.
Selling Design Services.
Keeping Clients for Future Business and Referrals.
Forty Marketing Ideas to Get You Started.
Appendices.
References.
Index.
Mapping Your Marketing Goals.
Setting Your Fees.
Building Relationships and Referrals.
Breaking the Ice with Your Prospective Clients.
Building a Relationship with Prospective Clients.
Selling Design Services.
Keeping Clients for Future Business and Referrals.
Forty Marketing Ideas to Get You Started.
Appendices.
References.
Index.
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