The New Publicity KitISBN: 978-0-471-08014-5
Paperback
352 pages
June 1995
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Media Are Reinventing Themselves.
Analysis of a News Story.
Basic Steps to a Successful Publicity Program.
Your Media List.
Media Relations.
Publicity Releases.
Feature-News Stories.
A Copycatter's Primer.
Copy Preparation for Hard-Copy News Releases.
Publicity Photos.
Hard-Copy Press Kit Preparation.
Press Conferences.
Staged Events.
Wire Services and Syndicates.
Broadcast Publicity.
What You Should Know About Video and Radio News Releases.
Do-It-Yourself Advertising in Print Media.
Do-It-Yourself Broadcast Advertising.
Anatomy of a Newspaper.
Appendices.
Glossary.
Index.
Analysis of a News Story.
Basic Steps to a Successful Publicity Program.
Your Media List.
Media Relations.
Publicity Releases.
Feature-News Stories.
A Copycatter's Primer.
Copy Preparation for Hard-Copy News Releases.
Publicity Photos.
Hard-Copy Press Kit Preparation.
Press Conferences.
Staged Events.
Wire Services and Syndicates.
Broadcast Publicity.
What You Should Know About Video and Radio News Releases.
Do-It-Yourself Advertising in Print Media.
Do-It-Yourself Broadcast Advertising.
Anatomy of a Newspaper.
Appendices.
Glossary.
Index.
Related Titles
General Marketing & Sales
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